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As more & more business now takes place online, can you afford to be without your own website address? If you always do what you've always done, you'll always get what you've always got.

Millions of customers every day use online searches to buy things they actually want. You don't have to go your customers - they come to you. When people visit your website, it's because they are interested in the products, services or information you have to offer.

Websites are no longer just for major organisations. Whatever type of business you run, we can help you to be seen where it matters & make sure you aren't missing out when people are looking for the products or services you offer.

At vista360 we offer comprehensive web packages at competitive costs:

• would you like to trade online but are afraid of the costs and complexity?
• do you fear you are being left behind by your competitors trading online?
• do you know you can sell online without taking credit card payments?
• do you worry about fraud & security aspects of trading online?

We offer full-service design for all types and sizes of websites from a basic online presence to full showcase sites, along with a full range of added extras to offer the complete web solution for your business.

in touch with more customers
Like any business investment, a web site has no guarantee of success, but it certainly makes sense to think about how your business or organisation can benefit from being online:

• take advantage of the ever-growing amount of business now taking place via the internet
• be seen by new or existing customers when they are looking for what you offer
• generate awareness & increase sales
• keep up with your competitors
• display your products with up to date information at lower cost than traditional print media
• provide a virtual 'shop-window' for your business, open 24 hours a day, 365 days a year!
• present the content in engaging & relevant ways, including interactive tools
• establish valuable ongoing contact with your customers

It is essential that your potential customers find the information they want quickly and efficiently. We design all our sites to a high standard of web usability - clean designs, fast loading pages, clear and concise navigation.

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clear blue sky
Just having a website doesn't necessarily mean it's working for your business:

• does the site look dated?
• how often does the site content change?
• can you sell products & services online?
• does your site clearly explain what you offer?
• are potential customers able to find information about your products and services easily?
• does the structure of the information on your website, the navigation, make sense?
• how is the website marketed? - not merely on stationery

unravelling the web
We work closely with you at all stages, helping you to:

• drive more visitors, generate repeat traffic, turn browsers into buyers
• give people a reason to visit the site, to purchase or to obtain information
• ensure the site scores high for usability - clear design & easy to navigate
• keep the site engaging, interesting, useful and up to date
• ensure your site works well in all the currently popular browsers
• include keywords for your business to help search engines find you
• include links to popular related sites to attract new visitors to yours
• promote your site by word of mouth & in all other communications
  

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broadening horizons
If you're not there, you're not seen and if you're not seen you're not considered. Finding the right tone of voice and look & feel for your users is only the start.

Anyone can be there but few get noticed. In an intensively competitive visual landscape, the challenge is to stand out, communicate your key messages and draw the user in, with exciting, impactful & effective design solutions.

Creating 'sticky content' to grab & hold attention & encourage repeat visits means thinking outside of mere brochure content & format.

first impressions count
As your website is your shop window to the world, it needs to be built professionally:

• it is your main business card and needs easy to find contact details
• more people are likely to see your website than your office reception but you wouldn't let someone who 'knows a bit about woodwork' design and build that in their spare time?
• it is possible to use word processor applications, upload to a web server and you're online but you wouldn't build your own home or service your own car, so why build your own site?
• the site must look professional (colours, design, themes, text, graphics, buttons) and pictures should be optimised to download quickly
• the site will be viewed on all types of equipment, from Blackberries or small 14" monitors with low resolution to hi-res 19" and above
• 'web sins' to avoid include pointless 'website under construction' pages, irritating pop-up windows and sites that take forever to open

Professional advice and support is essential for the right web impression. A professional site for yourself or your business needs to be well researched, designed, structured and coded.

maximum creativity
We work harder to integrate every element of the web marketing mix, to deliver comprehensive targeted campaigns for clients of all sizes:

• creative skills to design well-branded impactful, eye-catching sites
• marketing expertise to ensure the site meets commercial goals
• copywriting skills to ensure the content is concise & informative
• technical skills to create sites which are easy to navigate

We understand the importance of clear design and make sure that the site scores high in the usability stakes - easy to navigate, visually appealing and making visitors want to come back after their first visit.

We work with you to make the site engaging, interesting & useful and can also help you to keep the content up to date.

Our results combine creative standout with the latest innovations & technologies to really make the site work for your business.

a sense of clear direction
You never get a second chance to make a first impression on the web. You have a very short time (statistics suggest around 6 seconds) to grab the visitor's attention and tell them that they have found the right place!

Your website may be state-of-the-art but needs to load up easily on a basic standard computer so that potential customers can find the information they're looking for quickly.

Animation, elaborate photographic content and fancy navigation can bring life to the site and your company image, but overuse can slow up your site significantly.

Good design involves greeting the user with clear & intuitive navigation and processes, an attractive interface, and pages that load relatively quickly, allowing visitors to find the information they require both quickly and easily:

• if the graphics are too large they will leave
• if they can't find what they want they will leave
• if the site is unattractive they may leave with a negative impression
• if they can't avoid struggling with fancy pictures & animation they may give up

It is the lasting impression that counts. Designing for the internet is more than just making some attractive graphics. The content and ease of navigation around your site is what will really make it work.

the bigger picture
It is difficult to imagine surfing the web via a text browser or screen reader, so it is not easy to appreciate the issues faced by those accessing your site using different technologies.

Accessibility is no longer a 'nice to have' but a legal requirement. Your website needs to comply with new regulations to ensure the blind and visually impaired can use it. If it isn't accessible to disabled visitors, including blind users who need special software, then you could be missing opportunities as well as breaking the law.

We work harder to create truly accessible solutions ensuring your site is usable for more visitors, legally compliant and easier for you to manage.

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the full works
We have deigned four options to meet your specific requirements, each offering significant cost-savings against our standard rates.

web bronze offers straightforward cost-effective straightforward online presence for your business

web silver offers 3 pages to showcase various elements of the products & services you offer along with 2 easily recognisable email addresses to contact your business

web gold offers 4 pages including four photographic images to make the site more eye-catching & visually impactful, which we optimise to ensure they are fast loading

web platinum offers 6 pages to really showcase your business along with enquiry facilities, auto response and email address collection enabling you to send regular news & special offer updates to potential customers

The above packages are a guide to what we can offer, although we are happy to tailor packages to your specific needs, please contact us to find out more.

design & build
Our range of comprehensive add-ons enable you to ‘mix and match’, building on the options above to meet your own specific needs, by adding additional pages, image galleries’ online enquiries or promotional email campaigns.

And our totally transparent pricing guarantees there are no hidden extras - the prices you see are what you pay.

With greater choice, more flexibility and total transparency – there has never been an easier or more cost effective time to get your business noticed online.

reaching new audiences
On-line enquiry form

on the right tracks
Our site stats show whether your site is getting the right results and highlight areas of possible improvement, with full web statistics

as good as your word
Straight talking copy writing & copy editing – to find out more click here

in the frame
A picture is worth a thousand words – eye-catching, impactful specially commissioned or original images - to find out more click here

moving images
Virtual tour 360 degree photography - to find out more click here

add-ons
Our full range of options helps you to create your own tailored package to meet individual business requirements. Other optional add-ons include:

• Auto email responder
• Hosting
• Pay-per-click set-up
• .co.uk domain name
• .com domain name
• Visitor/guest book
• printed Materials -Business cards, stationery, promotional literature
• Headed A4 paper
• On-line Shopping cart
• Stock shots photography
• Additional pop3 email accounts
• Search engine campaigns

The above packages are a guide to what we can offer. However we are pleased to tailor packages to your specific needs, please contact us to find out more.

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spreading the word
If the search engines are unaware of your site, no one will ever discover your business via a search.

We can help to optimise your site for the leading search engines to speed up the process of search engine inclusion, to boost your site ranking in search results and to increase targeted traffic.

We use several tools to optimise your site for the leading search engines, including:

• content rewriting
• 'background' coding
• quality reciprocal links
• keywords associated with your business's sector, products or services
• hyperlinks to related popular sites to attract their visitors to your site
• rigorous testing to ensure all our client sites are fast-loading, free from errors, multi-browser compatible and offer high levels of usability

New media is a partnership between design and animation on a computer screen and its operation and navigation must be straightforward.

For your website to be found by potential customers a well-planned search engine marketing strategy is essential. We offer a simple one-stop solution to promote your website locally, nationally and globally - solving today's problems with tomorrow's technology.

new frontiers
Although traditional advertising & marketing methods are important, recent statistics show that over half of web site visitors come from search engines.

Everyday people are searching the web for the services you offer - search engine optimisation can help them to find you:

• search engines reach more than 90% of internet users
• 70% of all online transactions begin with a web search

Even if your site is optimised for the search engines it can take some time for them to find your site in the first place. More established sites will often rank higher than you will.

We also offer complete search engine optimisation campaign management to drive targeted traffic to your website, with a range of options to achieve this:

• traffic generation
• organic optimisation
• pay per click management
• search engine optimisation
• search engine submission campaigns
• sponsored positions
• link building

far and wide
We offer a complete inclusion and submission package to all major search-engines in your geographical region, paid for a year, using safe, recognised and highly effective search engine optimisation techniques and quality reciprocal links.

This all means that your web pages can be found in the world's leading search services, including MSN, Freeserve, AOL, Hotbot, Goto, Looksmart, iWon, Anzwers, Canada.com, Cnet, Geocities, ICQ and many more.

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vital statistics
As part of vista360's all inclusive service & total commitment to our clients, we are keen to work closely to keep your website on track. Statistics can be provided to tell you who's been to your website and when, which pages they visited, and even where they came from:

• do people complain that they cannot find your website?
• do you know how many visitors your site attracts?
• do you know which parts of your site are the most visited?
• do you find that visitors don't stay long on your site?
• are you achieving sufficient return on investment from your website?

solutions not just stats
To help you get the most from your online presence and to maximise the return on your web investment, we can measure monitor & report on how your site is doing and help you to test & trial new ways to push your business, with a comprehensive range of tools:

• information & reporting
• search engine positions
• traffic activity
• referrer activity
• visitor activity
• content popularity
• marketing analysis & support
• visitor profile analysis
• campaign analysis
• conversion analysis
• competitor monitoring
• trend analysis
• marketing commentary & recommendations
• support & consultation

the full works
We use internet intelligence and research tools, to monitor which search terms are being used on key search properties, as well as identifying how many matches each data feed is returning, keeping us fully informed on the keyword landscape our clients are competing within.

We also use online position reporting technology and are able to regularly analyse the position of our web domains (as well as key competitors) on search engines across a range of geographic regions and languages. This data can be tracked to identify where we are now, as well as identifying trends over time.

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making it happen
As your business changes, so too your website should evolve with it. With vista360 there is no excuse for out-of-date information. We can help you to keep the information current, accurate and up to date and to add special offers, as you require.

We offer a totally flexible service, ranging from a fixed price per item quotation to an hourly service to solve any problem you may have. We can provide a complete solution to meet your needs:

• total site management where you don't have to get involved
• tools and training so you manage your own web site, if you prefer

one stop shop
We don't just build websites - but tailored internet solutions to help our clients make the most of their online presence through a full range of supporting services including:

• web hosting (high speed servers, secure facilities etc)
• domain name registration (obtaining an appropriate web site address)
• email and mailing list development
• viral campaigns, surveys, polls & games
• submission to major search engines
• site management, ensuring the content remains up-to-date
• site marketing & promotion
• post launch tracking &analysis of visitor statistics
• ongoing site management (adhoc changes or full management contracts)
• ongoing marketing and technical consultancy & advisory services
• database development & customer relationship management

bringing it all together
We can help to make your email account work harder with a name your customer can easily remember:

• avoid unprofessional addresses that do not give the right impression of your business , e.g. paul_brown3423@freeserve.co.uk
• adapt your domain name (subject to availability) with personalised email accounts
  • enquiries@yourdomain.co.uk
  • sales@yourdomain.co.uk
  • paul.brown@yourdomain.co.uk

in the shop window
Increasingly businesses need to be able to sell their products or services online and we can build an online order facility as part of your website, to satisfy the needs of your customers, your business and search engines:

• for your customers, an easy to use interface which doesn't require instructions or endless clicking in order to make a purchase, real time credit card processing so they can place their order immediately and secure payment pages so they can enter their credit card details with confidence
• for your business, a shopping facility that integrates seamlessly into your site , that informs you when a purchase has been made and provides an online database containing all order details and which can expand as your product catalogue grows
• for search engines, product pages that have been individually search engine optimised for each product and easy access to all your online shopping pages so your entire site can be indexed.