the brief - a redeveloped website was required to ensure it is maximising impact for the overall business and each individual element within it (Special Offers, Viceroys, Indian restaurant, Weddings, etc.). To develop and manage a supporting regular HTML email campaign, along with on-going website content management, ensuring web updates are consistent and undertaken simultaneously.

the creative - an elegant, classic, stylish ‘look and feel’ in line with the hotel itself, based on gold, cream, chocolate, burgundy colour palette. Includes more impactful visual appeal imagery to really stand out from competitor websites -  animated banners,  online portfolio galleries reflecting the attractive surroundings (restaurants, bar, garden, etc.) and special touches (décor, features, place settings, quality cuisine). Also includes regular strong value offers in less garish yellow imagery, consistent with printed literature produced.

the result - collection of email addresses of customers, enquiries or visitors, more visibly on the website and in the hotel, emailing regular offers & updates in a faster, more cost-effective and paperless environmentally friendly way, boosting site visitor levels when each email newsletter is circulated directing recipients to updated site content – and overall generating bookings and filling available capacity.

the brief - to create an impactful, up to date and visually appealing look with colour palette/creative style to give a ‘holiday’ feel, in line with target audience and to include more impactful visual appeal imagery to maximise visitor appeal & stand out from competitor websites.

the creative - a 4 page website including Home page (Welcome, About the business, Map & Directions & Special offers),          Apartment Options (at a glance and with floor plans and photographs of Kitchen, Lounge, Bedrooms, Bathrooms, Sea views) and Local Area & useful links (Local Amenities, places of interest, activities & services and Contact details.

the result - includes online portfolio gallery to visually convey the quality accommodation (kitchen, lounge, bathroom, bedrooms, views, etc.), animated banners to introduce, movement and variety of imagery,  easy to use site structure to maximise ease of navigation around the various sections for anyone visiting the website and downloadable PDF’s which customers can print off (e.g. local area attractions, useful information, guidance for guest on opening up and closing down the accommodation, etc.).

the brief - to develop a source of information for anyone with an interest in aviation and  postcard collectors including help, hints, tips, ideas and advice on  looking after and protecting collections, where to go for Aviation and postcard  related events for trading swapping  buying and selling and Organisations, collectors and dealers contact information and web-sites.

the creative - includes Aviation Postcard collecting and  groups of collectors including Airline or Company issues, Airports and Airfields etc., specific type or types of  Aircraft , such as “Concorde”, Helicopters or Airships, specific periods of aviation, such as The Early Pioneers or between the wars,  particular printer or publisher, such as “Real Photographs” (UK), or “Editions PI” (France) and   Military collectors, concentrating on a particular conflict or war, involving aircraft and aviation. I also hope in the future to produce my own unique limited edition postcards.

the result - includes Recent & Forthcoming Postcard Shows,  where Roger is exhibiting, Postcards Gallery including Prototype Concorde 001,  A De Havilland DH-89 Rapide aircraft, Louis Bleriot. Aviation pioneer, Airline Issue. De Havilland Canada Dash 7 aircraft of “Air Niugini“, A hot air Balloon, advertising the original “Mini 850”  A Zeppelin airship LZ 3, A Fokker F27 aircraft of the Royal Netherlands Air force,  A 1950s view of London Heathrow Airport, A Helicopter over NYC and an interior view of a passenger aircraft in the 1970s. The website content is updated periodically to include new issues of interest.

the brief - a stylish, impactful, up to date and visually appealing website was required to stand out from competitor websites, generate wider awareness & attract new customers searching online for the services offered.

the creative - creative ‘look & Feel’ based on a cerise pink, gold & black colour palette, to achieve a current and inspiring style, appropriate for a beautician , with 3 page site structure including Home page (about the business, client testimonials), Products Used & Services Offered (with logos) and Contacts/frequently asked questions.

the result - inclusion of photographs & logos to depict product range & quality and maximise visual impact & appeal, along with logos and links to products used (Calgel nail enhancements, Calspa pedicures, Nailtigues Manicure & Pedicure and A List bronze spray tanning). Also includes a Twitter feed to update Twitter, Facebook and the website, with examples of latest treatments, keeping content fresh and current.

the brief - to redevelop existing website, creating a more impactful, up to date and visually appealing look to stand out from competitor websites to generate wider awareness & attract new customers searching online for the services which you offer.

the creative - a 5 page website including Home page (about the company & incorporating the current Profile information on Safety and environmental endorsements), Zinc, Nickel & Chrome, Anodising and Contacts/FAQ's

the result - includes an online portfolio gallery using photographic images to reflect the diverse range and high quality of metal finishing services , logos & links to related sites (Industry bodies, Safety & Environmental standards & accreditations, etc.) to attract more visitors to the website and a range of frequently asked questions to endorse company expertise and wide experience.

the brief - website required to include cheap package holidays from leading tour operators, short city breaks, cruises, faraway holidays, flight + hotel deals, flight-only and ski breaks.

the creative - includes atmospheric idyllic holiday ‘feel good’ creative style with destination imagery and  sunshine colour palette, with profile and photographs of Rob and Fiona to emphasise the extensive travel industry experience, expertise & contacts and friendly, individual, helpful, local personal service.

the result - includes ongoing campaign management of regular email newsletter updates to existing and potential customers, with collection of email addresses of customers, enquiries or visitors, via the website, sending regular news & updates in a fast, cost-effective & paperless environmentally friendly way. Overall boosting site visitor levels when each email newsletter (Holiday hotspots, hottest holiday deals) is circulated directing recipients to updated site content.

the brief - a website was required to generate wider awareness & attract new customers searching for pubs, inns, restaurants, etc., online, including an online portfolio gallery of photographic images reflecting the attractive surroundings (restaurant, bar beer garden, etc.), special touches (décor, features, place settings) and quality cuisine on offer.

the creative - a newly developed logo with a contemporary yet classic style for the six page website including Welcome, Special Menus (Pie Night, etc.), Events & Seasonal Occasions, Restaurant  (with Sample menus and downloadable PDF’s of actual menus (Christmas, Mother’s Day, Valentines, etc.), Private Hire (Weddings, Parties & Other Celebrations, Corporate (Meetings, Lunches, Facilities – Wi-Fi etc.) and Local Area (with Map & Directions, Local Amenities & places of interest and Local activities).

the result - a visually appealing style which combines a clear, classic and contemporary English pub look. Regularly updated content including Special menus and events (significantly faster & easier to change content online than in printed materials).

the brief - a website redevelopment was required to reinforce the extensive expertise and experience of Directors Simon and Sue, along with associate director Matt, who have over 50 years’ experience working within a variety of retail organisations and within productivity and Work Force Management.

the creative - a five-page website incorporating logos of companies ReThink have worked with including House of Fraser, BP, Wickes, Republic, Vodafone, Boots, H&M, The Original Factory Shop, Holland & Barrett, 02, TK Maxx and Home Sense, along with case-studies from a selection of these. Relaunched ‘look and feel’ incorporates the client’s new logo and whiteboard idea generation graphics along with ‘cash-saving’, ‘time-saving’, ‘opportunity magnification’ imagery demonstrating benefits of the services offered.

the result - an easy to navigate, clearly laid out website providing the right balance of information on services offered. Effective use of Social media links, including a Twitter feed are included on the site to ensure content is up to date, reflecting latest retail developments and endorsing Re Think as a leading expert in this arena.

the brief - a website was required to generate wider awareness & attracting new customers searching for lawnmowers and mechanical garden equipment servicing & repairs online and endorse the business as a professional forward-looking company.

the creative - a one page site structure including About Us (Established family business, Locally based, High standard, fully qualified technicians and Professional Service and Expertise) and Services Offered (Repairs, servicing, restoration and expert advice for all types of lawnmowers & Blade sharpening).

the result - an animated graphic using cartoon mower image to strongly convey the frustration of a non-serviced mower ‘conking out’, inclusion of logos and links to related sites for all leading makes of garden machinery (Mountfield, Honda, Farr, Hayter, Bosch, Qualcast, Flymo, Briggs & Stratton & Kawasaki), Lawncare Hints & Tips and map of delivery/collection catchment.

the brief - a website was required to generate wider awareness & attract new customers searching for pre-school activities online, including an online ‘brochure’ outlining the activities offered and endorsing the new venture as highly qualified, professional & trustworthy. The site included locations of classes, information on how the sessions can help you develop your child and printable downloads of session materials.

the creative - a specially-designed logo, strapline (Help your child climb the ladder to educational success!)  and supporting imagery   (Come and learn with Harry Hedgehog, Sally Squirrel and Oli Owl)

the result - a consistent brand identity was developed across a range of printed materials (business cards, banner & stand-graphics for session venues & events, etc. The website & full suite of supporting POS materials were all live and in place for launch at a major ‘Lark in the Park’ event.

the brief -More & more disco bookings are made via the website. Goldring were keen to move from their previous policy of local press advertising & word of mouth promotion, to an eye-catching website, ensuring they would be seen in the right place when bookings are made.

A website was required to:

• communicate the various services offered and types of occasion covered by the client
• reassure people when booking this important element of their special celebration about the advance planning to make the event successful
• demonstrate the types of music to suit all tastes, showing a small selection of the music on offer
• provide a series of personal references from satisfied customers.

the creative -The look & feel of the site reflects the flashing lights and the hazy excitement of the party dance -floor.

goldring sounds are shown to be the experts you can trust for your special event - your local DJ (choice), for every occasion (celebrate), making parties go with a swing (party), music to suit all tastes (select).

the result -A clever mix of contemporary design and reassuring copy. Particular like was the mini 'database' showing some of the music available and offering to find it for customers if not!'

the brief - Although many plumbing jobs can be tackled by a DIY enthusiast, a website was required by this highly experienced, Gas Safe registered plumber and heating engineer to emphasize the benefits of using a qualified plumber or gas fitter, taking any hassle & stress out of the project and giving reassurance that the appliance has been properly fitted & fully checked.

the creative - The client’s existing logo was adapted for the web, ensuring it is optimised to be fast-loading whilst retaining consistency with business cards, letterheads, and van graphics etc. Photographs depicting the business were included to add visual impact & appeal.

the result - – Information about the business, client testimonials, an online brochure of products & services, logos & links to related sites (Quality products used, Gas Safe accreditation, etc) helped to provide reassurance about the experience, quality and expertise offered by our client and to generate wider awareness & attract new customers searching for plumbing & heating services online.

the brief - A website was required to generate wider awareness & attract new customers searching online, create an online brochure of the lifting equipment available and to target Cycling, Mobile Homes, Disability-related audiences who are not aware of the products. A second website was required targeting vehicle recovery organisations.

the creative - The existing easylifter logo was adapted with moving imagery adding visual impact and demonstrating the lifting product in action. The Simple, clearly laid out navigation ensures the site is visitor & search engine friendly.

the result - Aspirational headers were incorporated to add a lifestyle appeal
'Freedom, to go where you want to go, to do what you want to do' with flash animated graphics introducing the messages. The site was also positioned
as 'The Official Manufacturer & Supplier of Easylifter systems' with a specially-designed stamp of endorsement supporting this. Overall the Managing Director was 'delighted' with the sites and the service received.

the brief - A website was required to target potential customers searching online for Road Haulage services, including large and small projects across the UK.

the creative - The existing logo was adapted using flash animated graphics to add web-impact, whilst remaining consistent with the static versions used in printed materials & van-signage. Van imagery was also introduced as a background. The site was clearly structured with easy to follow navigation enabling visitors to locate what they are looking for including company & fleet information.

the result - A simple, straightforward site structure for ease of visitor use. The site was structured & optimised to aid search engine take-up and is being regularly submitted to leading search engines to maximise ranking when people are searching for the facilities offered without knowing the exact website address.

the brief - A website was required to include an online notice board of forthcoming events, a gallery of what's been happening, current & historical village photographs & information and all the latest Parish Council news.
To ensure this is a community website for the village, Costock residents, ex-residents, friends, family & colleagues were encouraged to publicise events being organised and to contribute information about bygone times.

the creative - A fresh blue sky colour palette emphasises the rolling countryside aspects surrounding the village and a selection of local views are included, encapsulating everyday life in Costock. Simple, clearly laid out navigation ensures the site is visitor & search engine friendly.

the result - Content reflects various elements of Costock village life, including an essential guide to what's on, an events archive of photographs, a 'now & then' gallery of local photographs capturing the varied aspects and views within the village, a local directory to readily locate information or contacts, walk guides to discover the appeal of Costock and its surrounding area and Parish Council matters, current and past. Community interaction is stimulated by ongoing regular content management ensuring the information is up to date, to be supported by regular email newsletter updates.

the brief - a website was required including an online village notice board, local news, groups & events, photo gallery, historical & local area information, directory of local services, useful links, Parish Council minutes and e-mail address collection for newsletter mailers.

the creative - contemporary classic logo, font and visual style incorporating a stylish green & cream colour palette. The village's tradition is reflected in specially commissioned photography depicting current landmarks and historical heritage. Rotating village images differ each visit and, along with ongoing monthly content management, ensure the site stays fresh and up to date encouraging regular visits.

the result - the site captures numerous 'village touches' including the church, the Plough Inn, the Village Hall, other notable buildings, red telephone box and road signs, all encapsulating everyday life in Wysall.
An online survey of local residents' views and requirements ensured the content is in line with local expectation. A monthly email newsletter 'Connections' keeps local residents and others who may have moved away in touch with local news, facilitates paper-free communications and keeps distribution time & costs down'.

the brief - a website was required to attract new customers who are interested in renting a holiday cottage and are searching the web for ideas. The site was required to emphasise key features of the property - facilities, location, local attractions and include links to other related sites including Lincolnshire resorts & Wolds villages, Funcoast and other local tourist attractions.

the creative - a distinctive 'seaside/holiday' look & feel has been developed for the business and the website including a distinctive beach-themed logo combining contemporary quality font (The Bungalow) with a friendly personalised font (at Sutton on Sea) and attractive original imagery capturing the holiday feel and the high standard of the accommodation.

the result - 'a sunny feelgood site. The client was particularly pleased with the eye-catching special offers flash-animated banner; hand-written-font endorsed testimonials and a printable booking form.'

the brief - gardenmates work with clients to make the most of their existing gardens, rather than ripping out & starting from scratch. At the same time they provide suggestions & ideas to improve what is already there.

A website was required to:

• outline the services which gardenmates offer personally
• provide advice, inspiration, information & suppliers for garden requirements - various plants, patios, fencing, conservatories, garden furniture, stoneware, garden toys
• offer links to related sites & facilities to feed back information

the creative -The look & feel of the site combes the vibrant colours of summer blooms with the peace & tranquillity of an English country garden setting. Visually based around floral imagery and ivy leaves framing the content of the page and audibly incorporating 'in an English country garden' music.

the result -'The site is packed with information and has excellent links to a wide variety of selected links, providing information & inspiration. The URL links are making it very popular with search engines and generating lots of interest in gardenmates'.

the brief -Grange Farm is located between the lively coastal resorts of Mablethorpe & Skegness and peaceful countryside. Our client was looking for a cohesive identity and theme for the park.

A website was required to:

• link the varied appeals of the adjacent Lincolnshire Wolds and coastal resorts
• provide information on things to do, places to eat & drink and local facilities
• introduce a photo gallery and events update for the community of holiday home-owners on the park
• offer links to related sites & facilities to feedback information

the creative -The look & feel of the site reflects the sun shining through onto the waters of the fishing lakes.
Grange Farm is positioned as the central link for the excellent angling facilities (Grange Fishing Lakes), the tranquillity of the nearby Wolds (Grange Feelgood), the excitement of all-action holiday resorts (Grange Families), the variety of local restaurants & pubs (Grange Food & Drink) and the special moments with friends, neighbours & family (Grange Funtimes).

the result - 'The site is good looking, nicely put together & navigates well. It is packed with information and has excellent links to a wide variety of local places of interest. The URL links are making it very popular with search engines so that Grange Farm is visible for those planning a holiday in the area. Particular likes were the photo gallery'.

the brief - The fundraising appeal was set up by two former classmates of the murdered Nottinghamshire schoolgirl aiming to raise £1000 to put up a memorial in Keyworth. A website was required to boost public awareness of the campaign, to provide a channel for donations and to keep people up to date with what was being achieved.

the creative - vista360 were delighted to donate our services free of charge to support the fundraising efforts, developing a website based around archive photography of Colette, fundraising updates and a simple to use donation mechanic.

the result - the fund has currently raised a staggering £1718.83, almost double the original target of £1,000. Donations have poured in, both from individuals and local businesses.
 The website (www.rememberingcolette.co.uk ) boosted the fundraising and Allison Wood, founder of the Trust commented ‘The website made donating to the memorial Fund much easier and kept people aware of how the efforts were progressing’.

the brief - A website was required to emphasize the fully qualified, professional advice & expertise, quality workmanship, excellent reputation & reliability, safety & peace of mind and cost effective solutions provided by our client.

the creative - vista360 designed a new logo for our client, optimised to be fast-loading on the website and to develop a consistent brand identity it is now being introduced across van graphics and all printed materials (business cards, letterheads). The site included an online catalogue of Products & services offered (including Home heating systems, Domestic Garden Lighting & Features, Kitchen, Bathroom & Other Home Improvements, Home & Property Security, Safety Inspection and Testing and Commercial Installations).

the result - Photographic imagery was incorporated to reflect safe installations & quality workmanship and to reflect the importance of protecting homes & commercial premises from risks of electrical faults from wear & tear, poor installation, or cut-price electrical works. Overall the copy content and images conveyed the first rate customer service and professional expertise offered by our client.

the brief -with recent heightened public & media interest in the cost-saving & environmental benefits of home energy efficiency and requirement for Energy Performance advice & certificates, Thermal Layers contacted us to develop a website showcasing the services which they offer.

the creative -a property-insulation based logo, consistent with paper flyers, vehicle signage etc was adapted for web usage and client photographs were incorporated to give a ‘face’ to the company. With several insulation services available the site includes an online brochure of the types of work undertaken and provides reassurance about the professional reliable services offered along with information on the benefits of energy efficiency.

the result -supported by links to related energy-efficiency sites to attract more visitors to this site, the professional site ‘look & feel’ underlines the reassurance of a reliable and trustworthy company, providing a prompt quality service without the hassle of 0800 call centres and the frustration of lengthy waiting times for installation.

the brief -In the current financial climate, potential cost savings, with no compromise in quality of service & minimum operational disruption are at the forefront of most companies’ plans. S M Telecom, working in partnership with Tier 1 network providers, required a website to showcase their range of solutions for business & mobile solutions, fleet management and office services.

the creative - SMarTer solutions outlined our client’s portfolio including fixed line telecommunications, telephone systems, mobile solutions for traditional mobile phones or two-way radio communications, business office solutions and vehicle tracking and fleet solutions. SMarTer thinking outlined our client’s expertise and approach to projects.

the result - A specially-designed logo, sourced imagery along with logos & links to related sites (partners, professional bodies, etc) effectively endorse our client’s business as a professional forward-looking company.

the brief -A Spanish/English dual language website was required to target both Spanish and English speaking customers in these areas.

the creative - A mirror-image English/Spanish website was required to target both nationalities, including CCTV Surveying (CCTV medición), High-pressure Water Jetting (Agua con chorro de presión alta), Root infiltration (Eliminación de Raíces) and Drain Relining (Revestimiento de desagüe).

the result - Key messages reflected the main services offered and also conveyed key brand benefits, including Quality service (Servicios calidades), Competitive rates (Ofrecemos precio rasonables), Call now for free estimate (Llame ahora para pedir estimado gratis). Photos were included to add visual appeal, including well equipped vehicles (vehículos muy bien equipados).

the brief -A Spanish/English dual language website was required to target both Spanish and English speaking customers in these areas.

the creative - A mirror-image English/Spanish website was required to target both nationalities, including Home Page (Página de inicio), Common pest problems (problemas de plagas más communes), industrial, commercial & residential services (servicios – industriales, comerciales y residenciales), and Contact us (Contáctenos). The site required clear structure and navigation to ensure consistent formats between the two language variations.

the result - Key messages reflected the main services offered, including Pest problems (Problemas con las plagas), Rats, mice and other rodents (Ratas, ratones y otros roedores), Insects & Spiders (Insectos y arenas), Birds (Pájaros), Snakes & lizards (Serpientes y lagartos).
The site also conveyed key brand benefits, including Quality service (Servicios calidades), Competitive rates (Ofrecemos precio rasonables), Call now for free estimate (Llame ahora para pedir estimado gratis).

the brief - redevelop & relaunch the client's existing website targeting SME & pubic sector businesses, to maximise business achieved from the existing market sectors, generate wider awareness & attract new customers searching online and to encourage existing clients to see you in new ways & consider other services.

the creative - The existing logo was adapted to further develop & support a consistent distinctive brand-identity and to visually & verbally bring the company personality to life. The 'look & feel' included aspirational headings to communicate key brand values (Professional, Vibrant, Individual, Creative and Innovative) and overall upbeat copy tone. Ongoing content management and email newsletters are to be introduced to ensure site relevance and freshness. Redbox imagery was incorporated to add visual appeal, using one element of the current logo more creatively.

the result - The new site structure has significantly increased visitor & search engine friendliness. The visitor experience was enhanced through simplified new navigation & structure, easier to use 'contact us' and easier 'find us' directions. Search engine optimisation & submission was supported with incorporation of key word metatags, which potential clients may search on (e.g. Grants/Funding, Project management, Product Technology) to attain higher positions in search engines listings.

the brief - A website was required to generate wider awareness & attract new customers searching online, create an online brochure of the services offered and to create an online enquiries page with auto response.

the creative - An eye-catching, fast loading and easy to use website with logo and creative 'look & feel' based on primary print colours. Content emphasised key LSM brand deliverables including Total print solutions, Fast track to quality print at competitive prices, Excellence in customer service, Simply - higher quality, lower cost, faster print results.

the result - An online catalogue 'for all things print', outlined the range of products & services offered, including Business cards, Brochures & Booklets, Business stationary, Leaflets, Flyers & Postcards, Folders, Christmas cards, Calendars, Point of Sale material, Promotional items, Banners, Posters and Exhibition Graphics. A client portfolio with testimonials was included and an online form developed to Request a quote.

the brief - Website content to include local weather forecasts, a diary of forthcoming events, a welcome pack of local services and a picture gallery of recent & past events over time. Information also incorporated for local groups, including Village Hall, Bowls Club, Church, Play Group, School & Parish Council, along with local area photographs & information, features of interest, walks & places to visit.

the creative -A classic contemporary font style and logo was developed with a green (countryside/environment) colour palette throughout, along with vibrant primary colours for the keys to brighten the overall look.
Experience from other sites has emphasised the importance of fresh, relevant, up to date information so the site includes ongoing regular content management supported by regular email newsletter updates.

the result - Specially commissioned local photographic imagery captured the feel of the area and life in the village. Site navigation buttons were developed for each page using local images to depict the subject, including Welcome signpost for the Welcome Pack page, Directional signpost for the Local Area page, Village Hall for the Parish Council page and Pillar-box for the email newsletter sign-up.
Images were also included in a gallery with thumbnails for enlarged viewing and emerging page header flash-animated banners adding visual appeal & interest.
Overall - clearly laid out, easy to navigate and visually enticing and another client who commented very favourably on the vista360 service.

the brief - Several nearby major residential developments along with tram & other city-centre transport links continue to attract newcomers to the area, interested in quality leisure, dining out and entertainment, for whom
the facilities are often a 'well kept secret'.
Although running regular local press advertising, space constraints limit the amount of content that can cost-effectively be included and a website was required to ensure the ads work effectively and readers can visit to find out more about the facilities on offer.
The site was also required to generate wider awareness amongst those booking weddings, functions or conference/meetings/company training away days.

the creative -A stylish coffee/cream colour palette was used to give a contemporary, classic feel in line with the decor style of The Leisure Lounge and a Leisure Complex logo developed, incorporating flash animated graphics to add visual impact when visiting the site.
The logos and colours were adapted for each element of the business to give an overall consistent look&feel for the site. Black & white header imagery was included to give a classic, quality feel.
The site initials were adapted into TLC paragraph header symbols which support the 'special little touches' offered by the restaurant, leisure suite and weddings packages.

the result - Copy & visual content was developed, including sample menus & wine list for The Leisure Lounge, tribute night posters for The Leisure Club, fitness classes information for The Leisure Suite, details of wedding/conference options offered and comprehensive thumbail shots enabling visitors to take a closer look at the quality & range of facilities on offer.
The overall response from the client was 'an absolutely superb job!'

the brief - a website was required to generate wider awareness & attract new customers searching online for corporate, weddings & special events entertainment etc) including an online catalogue outlining the various musical options offered and links to related wedding, function venues & corporate function bookers' sites. A second site was also required to target musical booking agents.

the creative - in the entertainment sector where image is key, a distinctive brand identity was developed, with a balance of 'classic, current, contemporary' creative style, to ensure broad appeal across several diverse target audiences.

the result - the KOINE 'a common language' name & strapline were developed into an impactful logo & brand style, incorporating flash animated graphics giving added web-impact and an easily recognisable brand-identity. Inclusion of 'atmospheric' photography along with musical demo tracks on each page
emphasized KOINE's specialist qualities and differentials in this highly competitive sector. Content included Testimonials, Gallery & Showcase along with separate sections for Weddings & Functions and Corporate Events.

the brief - a website was required to generate awareness & attract new customers across a wider catchment searching the web for pest control services and to create an online catalogue of the types of jobs undertaken.

the creative - consistent with the clients' existing logo as used in print, directory advertising and van signage, incorporating flash animation graphics to enhance web impact. Consistent creative style and branding with the already established EconomyRod site supporting overall branding of the group of companies.

the result - 'Content and overall look&feel supports & emphasizes key brand benefits of Speed & Reliability, Safety, Technical Expertise and Value for Money. Local area telephone numbers throughout the UK in line with Directory advertising style endorse the strength of a national brand with local engineers. Includes topline information about the types of pest management services offered, including Rats & Mice, Ants, Cockroaches, Wasps & Bees, Birds and Fleas along with relevant legal requirements related to pest management.'

the brief - with widespread current media and consumer interest in property-improvement, Merz Décor were keen to launch a website to boost awareness amongst a wider audience and attract new customers.

the creative - the client's existing distinctive logo was adapted for web usage giving online impact and consistency across van signage etc. The site included an online catalogue of services offered and a project planner allowing visitors to click onto colour-charts to make their paint selections in the comfort of their own homes. The site also includes photographic examples showcasing Merz' attention to detail on interior & exterior projects along with customer testimonials as further endorsements.

the result - 'as more & more people are looking at property improvement and with so many choices of shades & textures the online paint selector really simplifies the planning stage. Links to other home décor specialists & outlets provide further inspiration and help attract more visitors to the site. Links include Dulux. With the paint selector to help plan the project and Merz Décor to undertake the works to their usual high standards, decorating no longer seems such a daunting chore'.

the brief - with recent expansion of digital TV channels & aerials and the forthcoming requirement for all homes to have digital aerials a website was required to boost awareness of the products on offer amongst a wider audience and attract new customers as the digital technology boom stimulates increased demand.

the creative - the client's long-established 'aerial-fitter' logo was adapted into a flash-animated web logo, giving online impact whilst maintaining consistency across printed materials, van signage etc. With a mass of new digital products available the site includes an online brochure of the types of jobs undertaken. The site also provides reassurance about the professional reliable service offered along with customer testimonials as endorsements.

the result - 'as digital technology is currently very heavily advertised links were included to related aerial/broadcasting suppliers/manufacturers to add impact and attract more visitors to our own site. Links included
www.bbc.co.uk, www.freeview.co.uk, www.itv, www.sky.com, along with key TV retailers including Richer Sounds, John Lewis, Dixons & Currys.
The professional site 'look&feel' gives the reassurance of a reliable, trustworthy and forward-thinking company'.

the brief - a website was required to generate awareness & attract new customers across a wider catchment searching the web for plumbing and to create an online catalogue of the types of jobs undertaken.

the creative - consistent with the clients' existing logo used in printed materials, van signage and directory advertising, whilst adapted for web impact using flash animated graphics. Clearly laid out content including topline information about the business, products & services with click-through's for more detailed information as required.

the result - 'professional looking, enhanced with movement and impact from the flash animation. Local area telephone numbers accessible wherever visitors are located throughout the UK endorsing the strength of a national brand with the speed & reliability of local engineers'.

the brief - the national plant selector is currently available on CDrom shortly to be launched as a full online database for which a 'shop window' generating awareness & attracting new purchasers of the information is required. Fast loading, clearly laid out, professional looking online content was key to display a large volume of information in a user-friendly way.

the creative - a fast loading, easy to navigate site with clear layout, professional style and concise content, essential for its highly technical target audience and complex subject matter. Plant photographs and images provide visual relief to an otherwise text-based resource and offer tempters for the national plant selector program with sample 'grabs'.

the result - 'contemporary feel including a flash animated logo give enhanced visitor experience and heightened profile of the national plant selector ahead of planned online launch. The site includes web-optimised sample photos within the body avoiding the need to open numerous PDF's. Overall a strong balance between a massive volume of technically complex data and the need for simple navigation, visual appeal & speed of loading'.

the brief - an online presence was required to generate awareness & attract new customers looking online for the services offered by Broadwillow.
The website was required to outline the different training, consultancy & support services offered including Microsoft support, short courses in IT related business activities, consultancy and small business support.

the creative - clearly laid out to link the diverse range of services offered. Client imagery is utilised to ensure visual appeal and a clearly recognisable Braodwillow logo, incorporating willow-leaves, is included on the site & for adaptation across printed materials & other media. URL links to related sites are included to drive visitors to Broadwillow.

the result - 'The site features user-friendly fast-loading photography and the overall look&feel is crisp&clean to reflect the professionalism expected of a business consultancy & support company'..

the brief - an online presence was required to generate awareness of crew.UK's recently extended range of hairdressing, beauty & tanning treatments amongst existing customers and to attract new customers who may not be aware of the salon.

The website was required to target:

• leisure & business passengers with time to spare whilst awaiting flight departures
• employees of local businesses in and around the airport
• those who are interested in the services provided & searching the web for local studios
• visitors to other related sites including the NEMA airport facilities site, related health & beauty sites, local health clubs, holistic & other treatments

the creative - the contemporary & distinctive brand 'look&feel' of crew.UK has been adapted into a user-friendly website. A colour palette based on pastel blue, emphasises the crew.UK brand values of style, image, well-being, pampering, professionalism & customer service. Content includes crew.UK & the team, hair services offered, skin&beauty treatments, products stocked, rate card, products offered and introductory web offers.

the result - 'The site is crisp, clean & clearly set out with a 'look good, feel good' theme throughout. It is full of special offers which are content managed to ensure visitors keep checking the site - supported by recently launched html email offer updates to a base of subscribing email addresses. The 'contact us' section is already collecting appointment requests from business passengers around Europe flying into the airport with time to spare for a little self-pampering before their meetings'.

the brief - an online presence was required to generate awareness & attract new customers who are looking online for photographic services.

The website was required to:

• build a 'gallery' of Lace Market Photography work as a reference point for prospective customers
• outline the different photographic products & services offered
• convey the personal service offered to customers, versus more impersonal & standardised service offered by larger chains of photographic suppliers

the creative - classic but contemporary style, showcasing the distinctive black&white portfolio. Cream & burgundy background and italicised logo font give a stylish context for the range of photography offered and emphasise core brand values of professionalism, reassurance, quality, expertise, trust, experience and value for money.

the result -'The site features user-friendly fast-loading photography with facility to click onto thumbnail shots & expand any which are of interest. The site also features scanned in visuals of the range of gift cards, which Lace Market has recently launched and is keen to develop. Already adapted into other artwork including tailored catalogue, ensuring consistent branding and the stylish 'look&feel' expected of a creative photographic studio.

the brief - esprit has never had an web presence and required a site to generate awareness & attract new customers who are looking to source transportation services online

The website was required to:

• outline the different services & equipment available
• emphasise the esprit brand values of efficiency, reliability, adaptability, professionalism & customer service
• convey esprit as a professional & forward looking company, through its online presence
• introduce an easily recognisable web address to be used on all company literature - catalogue, business cards, vehicles, etc.

the creative - the look & feel of the site builds on the distinctive logo and adapts the brand style into a user-friendly website, incorporating 'racing green' colour palette, with imagery reflecting the professionalism of the company.
The creative style complements parent-group Greenwoods web style.

the result -'The site exceeded the MD's expectations with a professional 'look&feel' and distinctive appearance which is absolutely critical in the highly competitive transportation sector. It features comprehensive and easy to access information on the various services which esprit offer. Particularly liked the online order form enabling esprit to respond quickly to any customer enquires and the innovative 'pay per click' recommendation enabling esprit to 'purchase' visitors looking specifically for the service that they offer'.

the brief - The Plough Inn is one of Nottinghamshire's best known village inns, located in the picturesque village of Wysall.

A website was required to:

• outline the facilities offered by the Plough, including beer garden, lounge, bar & lunchtime dining
• provide information on food & drinks served (including list of fine wines/malt whiskeys and cognacs)
• offer information on local walks and visitor attractions
• establish a guestbook for current regulars & previous visitor

the creative - The look and feel of the site with stylish cream background, burgundy borders and gold headings, reflects the warm and elegant surroundings of the recently refurbished inn. Specially sourced imagery captures numerous distinctive features that make up the ambience of the pub (beamed ceilings, exposed brickwork, antiques, paintings, freshly cut flowers, red telephone box) and the well stocked bar (hand-pulled ales, fine whiskeys & champagnes).

the result -'The site is visually attractive reflecting the traditional yet elegant feel of The Plough. It includes useful information including current wines selection, opening times and special events. The site is well structured and navigates well. Particular like was the visitors' book for current locals & past 'friends' of The Plough'.